Betfair are one of the big innovators in the world of online betting, they were one of the front runners, the industry leaders to really drive on with the peer to peer betting platform that is the exchange. It has revolutionized the way that punters bet, because odds can be defined and selected and punters are able to back and lay a selection in a market. They are the biggest internet betting exchange in the world and they have seen tremendously rapid growth since their start in just 2000. They are now one of the most recognizable brands in online betting and they were fortified further when they merged with Paddy Power to form Paddy Power Betfair in early 2016, creating the biggest gaming company in the world and they also run a traditional Sportsbook as well, giving punters the best of both worlds.
There is such a tremendous variety of odds and market options across both platforms that Betfair have running that you are loaded up with quality in both departments. The beauty of the exchange is that if you can’t find a price that you like for a wager, then you can set your own and as long as someone matches it, it will be active. That is what peer to peer betting is all about, finding value and there is stacks and stacks of it at Betfair. Because of backing and laying on a market you can create a green book which means that no-matter what the outcome of the event is, you will still win. So whether it is looking on the exchange or looking at the traditional sportsbook that they have running, you are going to find the market odds and quality. Commissions on winnings runs about 5%-7%. You can also find plenty of non-sports markets like financials at Betfair as well.
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