HomeRugbyRounding up Super Bowl 2023 commercials

Rounding up Super Bowl 2023 commercials

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10:07 AM ET

  • Jeremy WillisESPN.com

Between the football, food and Rihanna’s amazing halftime show for Super Bowl XLVII between the Kansas City Chiefs and Philadelphia Eagles, we got commercials. From the hilarious to the ethereal we saw ads of all kinds.

No matter the star power, nostalgia or high-tech achievements, those 30-second commercials sold for as much as $7 million, according to Fox, which broadcast the game. That’s a record price for ads that might be either unnoticed or remembered for a long time.

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According to Google Trends research, Doritos has made ads that people keep coming back to. Doritos’ 2011, 2012 and 2016 commercials are among the 10 most-searched Super Bowl commercials. The tortilla chip brand’s 2023 ad features musician and actor Jack Harlow.

This year’s Super Bowl ads featured athletes, actors, musicians and more. Here’s a look at some of the commercials.

Serena is everywhere

Serena Williams, the 23-time Grand Slam champion, had a stunner of a cameo in a commercial during last year’s Super Bowl. This year, she’s front and center.

She stars in Remy Martin’s “Inch by Inch” ad and is part of a star-studded Michelob Ultra ad parodying “Caddyshack” that features Williams with “Succession” star Brian Cox, the Miami Heat’s Jimmy Butler, WNBA star Nneka Ogwumike, World Cup champion Alex Morgan, boxer Canelo Alvarez and NFL quarterback-turned-broadcaster Tony Romo taking Bill Murray’s role as Carl.